How Our Customers Use Placeshfiting

ALWAYS CONNECTED / Sports fans and information junkies

Value

• Access to time-sensitive information, such as sports, news, and financial markets
• Ability to watch a sporting event or the news live, as it unfolds

Customer Comments

• "I like to watch the local news and have all-day access to my ESPN."
• "I use it to watch my Chicago sports teams from Florida."

TRAVELING / Transplanted individuals and frequent travelers

Value

• A connection to home
• An escape or break in the (travel) schedule

Customer Comments

• "I'm an ex-pat living in Europe. I still have a house in the US and have the Slingbox® connected there."
• "If I am traveling, I use it fairly often so as not to miss my favorite shows."

OUT AND ABOUT / Those with above-average ownership of mobile gadgets, such as laptops with Wi-Fi access and mobile phones with Internet access (data plan)

Value

• Access to content away from home—not necessarily when traveling
• Access to time-sensitive information, such as news, financials, and sports

Customer Comments

• "I spend a lot of time in my car for work. I like to use the TV function on my phone when I am unable to get a radio station that is carrying the event I want to watch."
• "I use it at restaurants, at parties, and at sporting events (to keep track of other sporting events)."

AROUND THE HOME / Value seekers and those with Wi-Fi home networks

Value

• More value from the TV services they already pay for
• TV in more places in and around the home
• No need for additional wiring (less expensive, more aesthetic)

Customer Comments

• "I didn't have to run cable to the kitchen to allow my wife to see what she wanted there. It's like a second TV."
• "I primarily use it to watch recorded programming on a DVR that is in a different room from my computer."

IN A SECOND HOME / Snowbirds or those with vacation homes

Value

• More value from the TV services they already pay for
• Maintains a connection to the primary residence
• Eliminates the need for additional TV services in another location

Customer Comments

• "We live in Arizona but have an apartment in New York (where the Slingbox is installed). We have found it great to be able to watch New York shows that are not available in Arizona."
• "I have a second house in Florida. I use it to catch up on the news in the northwest."